A woman and man in stylish clothes sitting in front of their VW car – VW Lifestyle products

Volkswagen for everyone: Create your own style with our Lifestyle products

Volkswagen stands for quality and design – a combination which also applies to our Lifestyle Collections. Whether it's automotive Lifestyle, model cars or clothing for GTI fans. Ask your Volkswagen Partner for details.

Embrace your cheeky side

Three letters, one promise: Thrilling. Bold. Confident. In our GTI Collection, you'll find accessories and clothing that wouldn't be out of place on the racetrack. Indulge in your sporting passion through your wardrobe, too.

A man in casual clothing, leaning on a VW Golf R

The R Collection provides functionality at the highest level

Vibrant personality through inner strength and the highest level of functionality – that's what the R stands for. As does our exclusive R Collection. Be inspired!

Our Children's Collection will make you want to be a kid again – and stay that way

Boundless curiosity, open and uninhibited, as colourful as life itself. That's what being a child is all about – and what this collection embodies. Whether it's clothing, a cuddly toy or toy car – here, you'll be sure to find something for our smallest fans.

Two soft toys, rabbit and bear, with a VW scarf and VW cloth, items for children
A Volkswagen T1 camper van soft toy in the original colours, red and white
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Model cars from Volkswagen Accessories: a black Beetle 1950 and the VW ID.4 in "Honey Yellow"

Big fun on a small scale with our model cars

With our models, the love of detail is what truly sets the standard: 1:18, 1:43 or 1:87 – select the size of your duplicate. Whether it's a Passat, a Beetle or a Touran: Each is a precise replica of its big brother. Not only collectors will find what they're looking for here.